Laying Your Business Foundation: Where to Find Customers? – Part 5

This is a short and precise series filled with suggestions about Where to Find Customers? Again, if you have not read the previous articles I encourage you to build on the previous lessons of this series before reading the current issue.

You’ve asked yourself hundreds of times, where are the customers? Entrepreneurs and business owners alike has posed this one particular question more times than any other question. My response to that is, they are everywhere and the primary reason you haven’t noticed is because you are not actively looking for them. Case and point, how many people did you pass today? Start with this number then add the previous weeks so on and so forth for the past month. If you’re honest I would guess hundreds maybe thousands of people who probably need your service or product but you did not bother to share what you have to offer.

Locating customers is much easier than you think. Let me expound further. Most entrepreneurs and business owners or a staff member will frequently visit the post office, office supply stores, courthouses and other businesses where people are gathered. On average you will personally come in contact with a minimum of 15 people per day times 365 days per year equals 5,475 potential customers. Now multiple 5,475 x 2% = 110 customers. Notice I said customers because 2% is your conversion rate. Not only will you meet customers personally but via the internet, telephone and referrals are potential customers too. Factor these prospects with the others and watch how easily your pipeline fills up.

For illustration purposes, multiply 110 (which is the number of customers) X $25 (your average sale price) = $2,750 (the amount added to your bottom line). See all the money what you’ve been passing.

Let’s Begin…

Have in mind who is your ideal customer. In essence, know your targeted audience. Your ideal customer may or may not be the person you encounter on a daily basis but they may know someone who is your ideal customer; therefore, always treat everyone with genuine courtesy and respect. People will remember how you made them feel longer than what you said to them.

Make it your mission to expect five new customers per day than increase this amount to whatever number of customers you want in your pipeline. Remember, without customers your business will definitely derail and you will be responsible for getting everything back on course. Avoid this at all cost, the reason being it is time-consuming to convince your regular customers to come back without jeopardizing your relationship with them. Winning back regular customers will cost you more because they will expect something greater than what you originally offered.

So the next time you are at the grocery store, shopping mall, movie theater, doctors office, parking lot, restaurant, sporting event, music festival or any place where people gather, have a business card or pamphlet about your business to leave with your next customer.

Word of Caution. Never leave any of your business materials with other businesses without their permission. By doing so you are showing them respect which they will remember your professionalism and probably send you several referrals.

This is enough information to point you in the right direct to finding customers.

Until Next Time! Stay tuned to “Laying Your Business Foundation.”

The topic of discussion for the next article of “Laying Your Business Foundation – Part 6: Marketing Your Services or Products.