The Importance of Building a Solid Business Foundation For the Long Term Success of Your Business

Everyone who starts a home based business is looking to achieve success but no one ever thinks about the long term success that you can have if you are simply willing to dedicate time to building a solid business foundation. This means that you’re going to put time and effort in the beginning in order to make sure that you do things right no matter how long it takes because you understand that in the long run your business is going to be strong.

The one thing that you do not want to happen is that you rush into the whole foundation building of your business only to have it crumble in the long run when you are least expecting it. So you can see that building a solid business foundation is very important and there are specific ways to go about it.

One of the basic things that you have to make sure you do in the beginning is to make sure that you get into a business that’s going to be legit and that is going to stick around for quite a long time. This is business foundation building 101 because if you join a business that is not legit you can be certain that is not going to stick around.

Another thing that you must make sure you have in the beginning and always have is integrity. This is very important because usually people who are able to achieve success lose their way and forget about having integrity and just focus on making money. So just don’t forget where you came from and always stay humble to your success.

The Beginner’s Guide To A Strong Business Foundation That Will Enable You To Prosper

Are you frustrated by where you find yourself in your business or are you thinking of starting a business? There is a ton of information out there to assist you to achieve success, some of it sound, but much of it bad. If you are one of the 28 million small businesses in the US, or interested in joining their ranks, the following three tips can save you time, money, and frustration.

1- Understand what products or services you are offering. Did you know that 90% of all purchases are made subconsciously? Purchases are made based on emotions and then justified with logic. Because of this, it is never the product or service that you are offering, but the feeling it will provide the customer that is the real reason they will purchase.

2- Understand what makes your business unique. There are so many ways that a customer can purchase an item these days, you’ll need to be able to stand out from the crowd for them to notice you. It is the things that make you or your products and services unique that will allow you the visibility you desire and need to be successful. Now, don’t worry, you don’t have to be 100% exclusive to stand out, you just need to create the perception that you are different from your competition.

3- Understand who is your ideal customer. The current estimated population in the world is 7.6 billion people. That is too many people for you to be able to have as customers and do a good job and just imagine the expense of trying to reach all of them. By getting clear on who your ideal customer is you’ll be able to streamline your marketing, saving you time, money and effort. You’ll also do your best work with customers you that you enjoy. And isn’t that a great reason to be selective?

An additional tip is to understand what it is you want to achieve in your business. With so much information and advice available, before you take a step, you’ll need to know what direction it is you want to go. By understanding what it is you want out of your business, you’ll understand what steps are appropriate for you to take. You’ll also know when you have successfully achieved your desired ends. Without knowing what it is you want to attain, then any step or action will work, but you’ll probably end up somewhere you do not want to be.

With all these tips, it is essential that you be as specific as possible when you define them for your business. The more specific you can be, the clearer and easier it will be for you to determine a path forward.

It is also essential for you to write them down. The act of writing your answers down will do two things. On the one hand, it will help you in clarifying the items. Clarity will happen because you’ll have multiple senses involved in the process; your sense of sight, your sense of touch, and your thoughts. On the other hand, thoughts are very transitory. By writing your answers down, you’ll be able to refer back to them and share them. If you keep your answers in your head, you’ll probably forget them, or they will change with the changes of your thoughts.

Laying Your Business Foundation: Proper Telephone Etiquette – Part 4

In this series we will discuss Proper Telephone Etiquette. Again, if you have not read the previous series I encourage you stop what you are doing and review the articles NOW!

Your receptionist should have a clear speaking monotone voice. This is the first impression the customer hears when calling your company. The receptionist will have the authority to draw customers in or send them away to your competitors. In essence, selecting the right person is crucial to your company image.

I will cover basic telephone etiquette fundamentals so that you and the receptionist are clear about what and how to communicate with the public.

LET’S BEGIN…

Hire someone with a pleasant, friendly and outgoing personality. This type of person has a knack that captures attention; people are drawn in by their magnetic personality, know how to use their voice and speak intelligently. It is very imperative that the receptionist know how to speak, when to speak and when not to speak.

The receptionist should have an after-hour pre-recorded greetings stating what your company offer. The reason being is to turn callers into customers, if they aren’t already. You would be surprised how this small procedure will increase your sales. Be mindful to set the pre-recorded greetings for 30 seconds or less. You do not want to bore callers by listening to everything about your company; however, you do want the recording to mention key points about your services or products as well as the benefits for utilizing your company.

Select a location in your office to position the receptionist in a non-congested place so there are no interruptions. Inform your staff not to congregate near or come within close proximity to the receptionist area to avoid the caller hearing sensitive discussions. Doing so will not jeopardize the receptionist relationship with the caller nor do you want your company portrayed negatively in the caller mind.

Ask the receptionist to always answer the telephone with a smile in their voice. The customer will hear the smile; once again the receptionist is building a relationship with the caller. If the telephone receptionist makes the caller feel welcome and appreciated over the telephone this caller will likely become a customer very shortly.

Finally, train the receptionist to answer the telephone via the mouthpiece, never over the speaker. The caller will probably perceive your company as being unprofessional. Callers want to know they are talking to a person that values what they have to say.

There you have it, the fundamentals of Proper Telephone Etiquette. Although there are various methods to improve Proper Telephone Etiquette, feel free to implement your own procedures when hiring a receptionist.

Until Next Time! Stay tuned to “Laying Your Business Foundation.”