The Beginner’s Guide To A Strong Business Foundation That Will Enable You To Prosper

Are you frustrated by where you find yourself in your business or are you thinking of starting a business? There is a ton of information out there to assist you to achieve success, some of it sound, but much of it bad. If you are one of the 28 million small businesses in the US, or interested in joining their ranks, the following three tips can save you time, money, and frustration.

1- Understand what products or services you are offering. Did you know that 90% of all purchases are made subconsciously? Purchases are made based on emotions and then justified with logic. Because of this, it is never the product or service that you are offering, but the feeling it will provide the customer that is the real reason they will purchase.

2- Understand what makes your business unique. There are so many ways that a customer can purchase an item these days, you’ll need to be able to stand out from the crowd for them to notice you. It is the things that make you or your products and services unique that will allow you the visibility you desire and need to be successful. Now, don’t worry, you don’t have to be 100% exclusive to stand out, you just need to create the perception that you are different from your competition.

3- Understand who is your ideal customer. The current estimated population in the world is 7.6 billion people. That is too many people for you to be able to have as customers and do a good job and just imagine the expense of trying to reach all of them. By getting clear on who your ideal customer is you’ll be able to streamline your marketing, saving you time, money and effort. You’ll also do your best work with customers you that you enjoy. And isn’t that a great reason to be selective?

An additional tip is to understand what it is you want to achieve in your business. With so much information and advice available, before you take a step, you’ll need to know what direction it is you want to go. By understanding what it is you want out of your business, you’ll understand what steps are appropriate for you to take. You’ll also know when you have successfully achieved your desired ends. Without knowing what it is you want to attain, then any step or action will work, but you’ll probably end up somewhere you do not want to be.

With all these tips, it is essential that you be as specific as possible when you define them for your business. The more specific you can be, the clearer and easier it will be for you to determine a path forward.

It is also essential for you to write them down. The act of writing your answers down will do two things. On the one hand, it will help you in clarifying the items. Clarity will happen because you’ll have multiple senses involved in the process; your sense of sight, your sense of touch, and your thoughts. On the other hand, thoughts are very transitory. By writing your answers down, you’ll be able to refer back to them and share them. If you keep your answers in your head, you’ll probably forget them, or they will change with the changes of your thoughts.